Marketing Non-Predictions for 2021

marketing strategy and planning

The end of the calendar year usually brings a slew of predictions on what’s going to change or evolve in business over the following 12 months. We’ve set the trend-watching aside, because as 2020 taught us…the best-laid plans often go awry. So, this year, we’re focusing on what we know, and present our “non-predictions” for…

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Travel Monthly Round-Up: October

The Value of UGC in 2021 In a pre-pandemic world, October would mean the start of mapping out destination marketing strategies and planning for the new year. This year obviously looks a lot different. For destination marketing organizations planning for 2021, it’s important to be fluid and strategic about planning. Recently, we attended a webinar…

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Lead Generation with Zillow Advertising

AVR Realty - Overlook Pointe

Now is the perfect time for real estate developers and builders to consider advertising on Zillow. The real estate market is seeing “pending” sales return to strong weekly growth, according to the popular real estate listing site. In June alone, pending sales have increased by almost 11%. In contrast, there are now 25.5% fewer homes…

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Who Are You Marketing To Now?

samsung tablet

Marketing in the “New Normal” Requires a Fresh Look at Your Audience If your marketing plan is anything like ours, you’ve clearly identified your target audiences and personas. You know who needs or wants your products and/or services. You know their purchasing behaviors, when they make buying decisions, and where they go to do research.…

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