Run Your Instagram Account The Influencer Way

Woman in blazer holding a cell phone

What is an influencer? And why does it seem like they’ve taken over the internet? They seem to be all over Instagram and TikTok. So how exactly are they getting so popular, and how do we learn from their fame? Influencers are people that gained a following on social media and can influence consumer habits.…

Read More

How B2B Companies Can Leverage Influencers

Woman talking into a mic recording a podcast

According to Statista, in 2021, over 90% of consumers engaged with influencers weekly on social media. If you’re not already working with influencers, maybe it’s time to introduce the idea and include it in your marketing plan.  The world of influencers is already a difficult one to navigate but for B2B it can be even…

Read More

Earned Media is Trusted More Than Paid Media

2 women recording a video

The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…

Read More