Posts Tagged ‘social media platforms’
Why the Instagram Algorithm is Working Against You
Have you noticed that your Instagram posts are not performing as well as they used to? Instagram’s algorithm is constantly changing, and it can be overwhelming to keep up with it. However, keeping a consistent post schedule and creating a relationship with your followers is the best way to stay high on the algorithm. Relationships…
Read MoreHow to Set Up a Social Listening Strategy
What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…
Read MoreThe Importance of Tracking Social Media Analytics
By Bethany, Social Media Strategist | January 6, 2020Paid social media campaigns continue to rise this year, and we see that more businesses are allocating their media buys to social media advertisements. When I attended Digital Marketing World Forum back in September, I had the opportunity to hear from experts on how they are managing…
Read MoreCreating a Customer-Centric Social Media Strategy
By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger corporations and brands are altering…
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