The Evolution & Future of Short-Form Video

The Evolution & Future of Short-Form Video graphic

In 2024, short-form video continues to reign as content king! Here is a timeline of how it came to be: 2012- A year after its release, Snapchat introduced 10-second videos. Users were able to record short clips and send them to friends. Though they were videos that disappeared quickly they helped the platform increase in…

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YouTube: the Largest Social Media Platform Worldwide

Iphone with youtube logo

Why aren’t businesses utilizing it? For several years, YouTube has been among the best performing platforms online. According to Oblero, it is the second most popular social media platform and second most popular search engine. So, why is it that only 9% of small businesses are using YouTube? (Brandwatch 2020) Starting a YouTube channel, especially…

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Why Video Marketing Matters

Smartphone with tiktok

Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of people surveyed used the 16-year-old…

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