Posts Tagged ‘social media’
Pinterest: The Visual Search Engine
Need a good excuse to start using Pinterest in your Social Strategy? According to Pinterest, there are 5 billion searches per month. Not convinced yet? According to Oblero, as of April 2021, there are about 478 million monthly active users on the site. Now, these numbers are not as high as platforms such as Facebook…
Read MoreWhy the Instagram Algorithm is Working Against You
Have you noticed that your Instagram posts are not performing as well as they used to? Instagram’s algorithm is constantly changing, and it can be overwhelming to keep up with it. However, keeping a consistent post schedule and creating a relationship with your followers is the best way to stay high on the algorithm. Relationships…
Read MoreHow to Set Up a Social Listening Strategy
What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…
Read MoreHow to Restore Your Guests’ Confidence
This year’s ending with many of us holed up at home, not going anywhere “just for fun,” unless we feel safe about it. While this post focuses on the hospitality and tourism industries, the concepts are generally applicable; because no matter what business you’re in, your customers need reassurance that you’re ready to welcome them…
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