Posts Tagged ‘strategy’
What is Placemaking?
I was first introduced to the concept of Placemaking several years ago, listening to a former mayor talk about his experience in revitalizing his hometown. Since then, I’ve served as a member of Orange County Citizens Foundation’s Placemaking Committee, attended several conferences, and recently joined the membership of the Urban Land Institute – an organization…
Read MoreTravel Monthly Round-Up: November
Non-Predictions for 2021 The travel industry has had quite the upheaval in 2020. It’s hard to say what will happen for the new year ahead. So, this year, we’re focusing on what we know and presenting our “non-predictions” for 2021. Road Trips Many travelers were apprehensive to fly when travel bans started to lift this…
Read MoreCreating a Customer-Centric Social Media Strategy
By Bethany, Social Media Strategist | November 18, 2019 A common misconception of companies and organizations is that social media is another outlet to use for advertising. Social media’s main purpose was to connect people with people, not people with brands. As social platforms continue to grow and evolve, larger corporations and brands are altering…
Read MoreTaking a New Approach to Public Relations: A Case Study
By Bethany, PR & Social Media Strategist | June 24, 2019 According to a 2018 study from Muck Rack, 53% U.S. based journalists do not rely on press releases at all. That’s over half of the media industry. Also, 27% of journalists said in the study that they choose Twitter as their primary news source.…
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