BBG&G Blog: Expert Insights on Marketing
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Needless to say, the COVID pandemic affected small to medium-sized enterprises (SMEs) across the globe. In Southeast Asia, as elsewhere, many turned to cross-border e-commerce as a means of finding new customers, reaching new markets, and staying afloat. Consumers did the same. Globally, more than 50% of consumers are online.…
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Email marketing is a cost-effective tool in a marketer’s toolbox. It creates impactful and personalized messaging that nurtures leads, increases return on investment (ROI), and reduces churn rate to maximize a customer’s digital experience. But, if you are not using it according to industry best practices, you could be missing…
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Attending the GSW (Global Summit for Women) last month was a rich and rewarding experience, providing the opportunity to meet and converse with women from diverse corners of the world, from Thailand, Cambodia, Vietnam, and Korea, to Estonia, Kazakhstan, Mongolia, and Australia; Germany, Spain, Italy, France, and Portugal, to Mexico,…
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Meet Amanda! She is one of our newer team members and has been working with the team on website development. We got the chance to sit down with her and learn why she started a career in web development, where she gets inspiration, and what some of her goals are…
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Recently I attended the Global Woman Summit in Thailand. Businesswomen from close to 60 countries attended. It was an amazing experience; one I’ll treasure for months to come. The daily programs consisted of seminars, panel discussions, and workshops. In the evening we were treated to wonderful Thai dinners and cultural…
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As we head into the second half of 2022, it is time to access your company’s email marketing activity. First, you may be asking yourself if email is still relevant? Wasn’t social media supposed to overtake it? Research has shown that not only is email still the top channel to…
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After weeks of emails back and forth and peeking at the company calendar, I finally got the chance to sit down and talk with Alyssa. As the head of the creative department, she is either developing a website, creating ads, on calls with clients, or assisting the team with their…
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What is an influencer? And why does it seem like they’ve taken over the internet? They seem to be all over Instagram and TikTok. So how exactly are they getting so popular, and how do we learn from their fame? Influencers are people that gained a following on social media…
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When we need a bit of inspiration or want to learn about the latest trends, Instagram is the first place we go! Here are our five must-follow Instagram accounts: @LaterMedia – If you work for a Marketing or Advertising Agency you need to follow @latermedia! Their reels are hilariously relatable…
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It can be daunting to find trending content or even to know what you should post on social media to stay relevant. We use a few tools to help us do the heavy lifting: Feedly We use Feedly to find trending articles to share across our social media accounts, as…
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