BBG&G Blog: Expert Insights on Marketing
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It was two days well spent at the New Yorker Hotel in NYC! It was a great time to connect with other leaders in the travel and tourism space. Here are my top two takeaways from the New York State Tourism Industry Association (NYSTIA) Annual Meeting: We are in the…
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Listen up, witches and ghouls! We have been spooked all season long by watching these marketing mistakes take place: Avoiding Email Marketing. According to McKinsey, Email Marketing is 40x more effective at customer acquisition than social media. So, what’s stopping you? Email marketing is a great way to reach out…
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Meet Silvia, our social media specialist! I got the chance to interview her, taking time from her busy schedule to find out a little bit more about why she chose this career, where she finds inspiration, and her future goals. As our social media specialist, Silvia is in charge of…
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AI is here to stay. It is being used by industries everywhere – whether we see it or not. Marketers continue to use AI technology to deliver innovative customer experiences and value. But first, let’s define AI Marketing. Artificial intelligence (AI) marketing is the process of leveraging AI methods and…
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Needless to say, the COVID pandemic affected small to medium-sized enterprises (SMEs) across the globe. In Southeast Asia, as elsewhere, many turned to cross-border e-commerce as a means of finding new customers, reaching new markets, and staying afloat. Consumers did the same. Globally, more than 50% of consumers are online.…
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Email marketing is a cost-effective tool in a marketer’s toolbox. It creates impactful and personalized messaging that nurtures leads, increases return on investment (ROI), and reduces churn rate to maximize a customer’s digital experience. But, if you are not using it according to industry best practices, you could be missing…
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Attending the GSW (Global Summit for Women) last month was a rich and rewarding experience, providing the opportunity to meet and converse with women from diverse corners of the world, from Thailand, Cambodia, Vietnam, and Korea, to Estonia, Kazakhstan, Mongolia, and Australia; Germany, Spain, Italy, France, and Portugal, to Mexico,…
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Meet Amanda! She is one of our newer team members and has been working with the team on website development. We got the chance to sit down with her and learn why she started a career in web development, where she gets inspiration, and what some of her goals are…
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Recently I attended the Global Woman Summit in Thailand. Businesswomen from close to 60 countries attended. It was an amazing experience; one I’ll treasure for months to come. The daily programs consisted of seminars, panel discussions, and workshops. In the evening we were treated to wonderful Thai dinners and cultural…
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As we head into the second half of 2022, it is time to access your company’s email marketing activity. First, you may be asking yourself if email is still relevant? Wasn’t social media supposed to overtake it? Research has shown that not only is email still the top channel to…
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