BBG&G Blog: Expert Insights on Marketing
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For the first time since 2019, national tourism industry leaders and state and regional executives were able to come together in person for NYSTIA’s (New York State Tourism Industry Association’s) spring New York State Tourism Conference. The theme for this year’s conference, held in Westchester County, was Recovery & Resurgence.…
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Millbrook Vineyards & Winery | Corporate Gift Campaign BBG&G launched a LinkedIn advertising campaign to reach the corporate B2B market in search of gifts for employees and clients during the holiday season. We targeted professionals in the local tri-state area in the banking, financial services, insurance, investment management, and real…
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Debbe settled into the swivel chair across from my desk. “Okay, I’m all yours!” she says with a bubbly tone and a smile. You can feel Debbe’s presence when she walks into a room. After 25 years in business, we can finally get a glimpse into how Debbe started out.…
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According to Statista, in 2021, over 90% of consumers engaged with influencers weekly on social media. If you’re not already working with influencers, maybe it’s time to introduce the idea and include it in your marketing plan. The world of influencers is already a difficult one to navigate but for…
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Helen Hayes Hospital is a leader in the field of physical rehabilitation and research since its founding in 1900 and is widely recognized as one of the nation’s premier physical rehabilitation hospitals. They provide innovative and compassionate care to individuals following catastrophic injuries and disabling surgeries or illnesses, enabling them…
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Social media is always changing but these tools have been our tried-and-true through the years. Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva…
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The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You…
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Search Engine Optimization (SEO) remains the foundation of digital marketing, with search driving around 50% of website traffic on average. In recent years, it has become increasingly more challenging to drive organic search to your website. The MarTech Enterprise SEO Platform: A Marketer’s Guide digs into some of the new…
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I sat down at my computer to virtually interview Kayla. You can sense her radiant energy through the screen. “Hellooooo” she greets me; always sounding chipper. We settle in after our greetings and small talk and get to the nitty-gritty. “So, tell me, how did you know you wanted to…
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It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts. Get ready for Meta. Facebook is now Meta, which…
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