BBG&G Blog: Expert Insights on Marketing
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By Debbe Garry, President & CEO | June 10, 2019 As your organization reviews your 2019 marketing communications plan, now is the ideal time to review the seven rules on which all successful public relations programs rely: PR is about building relationships. In other words, public relations uses a variety of communications strategies and techniques,…
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By Meredith, Copywriter | June 3, 2019 Today, it seems like everyone is a copywriter. But let’s face it, with so many voices out there, it can be tough to be heard. Here are some basic tips on how to break through the clutter and add value to your brand. Adapt to Your Audience Really…
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By Meredith, Copywriter | May 23, 2019 Okay, so now that “Game of Thrones” and all of its promotional tie-ins are so “yesterday”— what’s next? Well, with the third season of “Stranger Things” set to kick off on July 4th, expect to see all kinds of tie-ins around products from the 80s, when the show…
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By Bianca, Account Coordinator | May 20, 2019 TikTok was one of the most downloaded apps of 2018. So what is it? TikTok’s approach seems very similar to that of the now-defunct app, Vine. Vine was a video-sharing app that featured six-second videos. As an audience we tend to prefer short videos, as they are…
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By Chris, Account Executive | May 13, 2019 We’ve come a long way from a time when you couldn’t use the phone and the internet simultaneously—unless you were one of those lucky people who had DSL. In 2019, not only can you use the phone and internet at the same time, but on a portable…
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By Traci, Destination Marketing Manager / Content Strategist | May 6, 2019 If you’re looking for a marketing agency, there’s a lot to consider. Once you’ve developed a list of prospective partners (get recommendations, or search online), take a closer look at the candidates for these attributes. Just the Right Size When it comes to selecting…
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By Chris, Account Executive | May 2, 2019 “I came over because I saw the Mets hat.” Always looking to sink our teeth into new industries, I attended the 2019 MANY (Museum Association of New York) Conference in Cooperstown, New York a few weeks ago on behalf of BBG&G. Our booth was decorated with the…
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By Traci, Destination Marketing Manager / Content Strategist | April 29, 2019 Next week (May 5-11) is National Travel and Tourism Week 2019—the 36th annual celebration of the U.S. travel industry. This year’s theme is “Travel Matters.” With so many clients and colleagues in this industry, we couldn’t agree more. Here’s a quick overview of…
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By Bethany, Social Media Strategist | April 18, 2019 According to the Telegraph, by 2030 the China tourism market will account for a quarter of the international tourism market. Including hotels and airfare, the average Chinese traveler spends $7,200 on a trip to the U.S. If your destination is not prepared to welcome this market,…
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By Kayla, Account Executive / Communications Specialist | April 17, 2019 First, what is Google My Business? Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. You’re most likely familiar with the GMB knowledge panel when searching a business’ name that has a…
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