BBG&G Blog: Expert Insights on Marketing
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By Silvia, Social Media Assistant | April 8, 2019 Disney movies are coming out of the vault and into big screens this spring and summer in live-action format. You probably knew this and, like us, are itching for them to be released. The Walt Disney Company has been releasing live-action movies since the 1994 adaptation…
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By Kayla, Account Executive / Communications Specialist | April 4, 2019 Unless you’ve been living under a rock, you know that the eighth and final season of Game of Thrones is coming out on April 14. Since the air date was announced, HBO has been stepping up its marketing game. One of its largest initiatives…
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By Bethany, Social Media Strategist | April 1, 2019 While more than 500 million professionals subscribe to LinkedIn-87 million of them Millennials-too many organizations still think of it as primarily a job search and recruiting tool. Of all the most popular social media platforms, LinkedIn offers the most opportunities to generate new customers and strengthen relationships…
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By Bethany, Social Media Strategist | March 18, 2019 Visual content leaves an impression on people. If a relevant image is paired with information, people retain 65% of that information three days later, according to HubSpot. If you want to tell your brand’s story in a unique, and captivating way, you have to incorporate visual…
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By Bethany, Social Media Strategist | March 11, 2019 By 2020, there will be anywhere from five to ten million marketing influencers across a range of industries, according to Social Chain. No matter what type of business you own, you can benefit from influencer marketing. For the right price (monetary compensation of in-kind products and…
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By Traci, Destination Marketing Manager / Content Strategist | March 4, 2019 Millennials are no longer the “young whippersnappers” we once considered them to be. They’re all in various states of adulthood now; millions are parents themsleves. Today’s misunderstood youth belong to Gen Z – the generation born between the late 90s and mid 00s.…
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By Kayla, Account Executive / Communications Specialist | February 27, 2019 The 2019 Oscars had a lot of firsts and broke several barriers in the industry. It was a great reminder for how we should be thinking about our marketing tactics and how we can stay relevant to our audiences in 2019. No host, no…
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By Traci, Destination Marketing Manager / Content Strategist | February 19, 2019 This post is the second in a two-part series. You may want to read this part first. Know the Costs Involved Compared to traditional advertising or even banner ads, podcasting costs are relatively little. Initial basic equipment — which includes an adaptable microphone,…
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By Silvia, Social Media Assistant | February 12, 2019 Well, according to Drake everyone wins. This year’s award ceremony was a bit underwhelming, but had moments that caught many viewers’ attention. The night ended with big winners, including first timers Cardi B, Ariana Grande and H.E.R.; and multiple category sweepers like Kacey Musgraves, Lady Gaga…
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By Bethany, Social Media Strategist | February 4, 2019 This year’s game definitely was not an exciting one, the halftime show was not over-the-top as it’s been in the past, and it seems the climate of the ads were not as exciting either, according to Twitter. However, celebrity influencers played a large role in advertising…
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