BBG&G Blog: Expert Insights on Marketing
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By Bethany, Social Media Strategist | October 12, 2018 User-generated travel content is one of the newest and best tools to promote your destination or tourism business. Instagram, in particular, with its never-ending stream of landscape and food images, is the perfect platform. To use it to its best advantage, you need to think like…
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By: Debbe, President & CEO | October 2, 2018 “Programmatic” is an advertising buzzword that we seem to be hearing daily – even through programmatic media buying has been around for many years. If it’s new to you, it can seem complex, like smoke and mirrors. So, what exactly is programmatic advertising, and what are…
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By: Kayla, Account Executive / Communications Specialist | September 5, 2018 Augmented Reality Ads Facebook is integrating augmented reality ads in Messenger and the News Feed. Michael Kors is one of the firsts to take advantage of this new ad feature. Users see what looks like a typical ad, but there is one difference –…
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By: Kayla, Account Executive / Communications Specialist | August 2, 2018 It seems like everyday there are new features being added to Instagram. It’s impossible to keep track of everything and understand what really matters for your business. Instagram recently launched IGTV and it has the social community doing back flips! “IGTV, a new app for…
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When our President and CEO Debbe Garry was asked to be a guest on WKIP’s Chamber Weekend Sunrise Show, she shared her expertise about the current state of marketing and how brands can lay the foundation to create stellar, impactful campaigns. We wanted to share some of that insight with you. In this article, we’ll…
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The golden rule of business marketing is to cater to your audience’s interests, likes and needs — without hitting them over the head with “buy this!” messaging all the time. Tapping into upcoming holidays, seasonal events and social media trends caters to what they’re doing and thinking about (and gives you wiggle room to promote…
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By: Bethany | April 2, 2018 Chances are you’ve watched a live video recently. Get ready to watch even more. According to a Livestream survey, 82% of users prefer live videos over other social posts. With Facebook’s new algorithm, and constant changes in technology, this statistic is only bound to grow. So, how can your…
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By: Brittany | March 20, 2018 Here’s why. Marketing automation connects the dots to deliver the right message to the right customer at the right time. Sounds like a fancy version of email marketing, but it’s actually the back-end work of a robust, intuitive platform that gets results! This system generates qualified leads though multiple…
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Takeaways from the New York Times Travel Show By: Bethany | February 8, 2018 Some of the BBG&G team attended the New York Times Travel Show on January 26. We like to stay on top of travel industry trends, and this event is an opportunity to sit in on sessions on new research. Key Takeaway…
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By: Bethany | January 12, 2018 It’s 2018 – ten years since the second generation of the iPhone was released. At the time, Facebook was still in its infancy. Who would have thought that a decade later, we would all be carrying around iPhone 6,7, 8s – even iPhone Xs – while tweeting, Instagramming, and…
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