BBG&G Blog: Expert Insights on Marketing

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Unlocking Success: 10 Must-Have Features in Marketing Automation Tools

With the global marketing automation market expected to more than double from 5.9 billion US Dollars in 2023 to $13.7 billion by 2030, marketing automation is no longer a luxury – it’s essential for success. Once reserved for corporate giants, marketing automation has now leveled the playing field. Today, 91% of marketers consider it essential,…

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Amanda Escaba

More Than a Web Developer: Amanda Escaba

Meet Amanda! She is one of our newer team members and has been working with the team on website development. We got the chance to sit down with her and learn why she started a career in web development, where she gets inspiration, and what some of her goals are for the future. ​​What made…

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Debbe at Global Woman Summit in Thailand

Forging New Pathways: Takeaways from the Global Woman Summit in Thailand

Recently I attended the Global Woman Summit in Thailand. Businesswomen from close to 60 countries attended. It was an amazing experience; one I’ll treasure for months to come. The daily programs consisted of seminars, panel discussions, and workshops. In the evening we were treated to wonderful Thai dinners and cultural performances. Of course, many of…

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Employees working on laptops

5 Trends in Emarketing to Implement Now

As we head into the second half of 2022, it is time to access your company’s email marketing activity. First, you may be asking yourself if email is still relevant? Wasn’t social media supposed to overtake it? Research has shown that not only is email still the top channel to reach your audience, but it…

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Alyssa Maroney

More than a Creative Director: Alyssa Maroney

After weeks of emails back and forth and peeking at the company calendar, I finally got the chance to sit down and talk with Alyssa. As the head of the creative department, she is either developing a website, creating ads, on calls with clients, or assisting the team with their creative needs. Needless to say,…

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Woman in blazer holding a cell phone

Run Your Instagram Account The Influencer Way

What is an influencer? And why does it seem like they’ve taken over the internet? They seem to be all over Instagram and TikTok. So how exactly are they getting so popular, and how do we learn from their fame? Influencers are people that gained a following on social media and can influence consumer habits.…

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instagram Reels Templates

Social Media Accounts We Love and Follow

When we need a bit of inspiration or want to learn about the latest trends, Instagram is the first place we go! Here are our five must-follow Instagram accounts:  @LaterMedia – If you work for a Marketing or Advertising Agency you need to follow @latermedia! Their reels are hilariously relatable for people in the industry…

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How to Find Trending Content for Social Media and Blogs

How to Find Trending Content for Social Media and Blogs

It can be daunting to find trending content or even to know what you should post on social media to stay relevant. We use a few tools to help us do the heavy lifting: Feedly We use Feedly to find trending articles to share across our social media accounts, as well as our clients’. Identify…

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NYSTIA Tourism Conference 2022

2022 NYSTIA Tourism Conference Takeaways

For the first time since 2019, national tourism industry leaders and state and regional executives were able to come together in person for NYSTIA’s (New York State Tourism Industry Association’s) spring New York State Tourism Conference. The theme for this year’s conference, held in Westchester County, was Recovery & Resurgence. The excitement was high, and…

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Higher Conversion Rates and Increased Traffic with LinkedIn Ads

Case Study: Higher Conversion Rates and Increased Traffic with LinkedIn Ads

Millbrook Vineyards & Winery | Corporate Gift Campaign  BBG&G launched a LinkedIn advertising campaign to reach the corporate B2B market in search of gifts for employees and clients during the holiday season. We targeted professionals in the local tri-state area in the banking, financial services, insurance, investment management, and real estate industries, as well as…

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Deborah Garry and Kayla Lloyd

More Than A CEO: Debbe Garry

Debbe settled into the swivel chair across from my desk. “Okay, I’m all yours!” she says with a bubbly tone and a smile. You can feel Debbe’s presence when she walks into a room. After 25 years in business, we can finally get a glimpse into how Debbe started out. Out of college, Garry began…

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