BBG&G Blog: Expert Insights on Marketing
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According to Statista, in 2021, over 90% of consumers engaged with influencers weekly on social media. If you’re not already working with influencers, maybe it’s time to introduce the idea and include it in your marketing plan. The world of influencers is already a difficult one to navigate but for B2B it can be even…
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Helen Hayes Hospital is a leader in the field of physical rehabilitation and research since its founding in 1900 and is widely recognized as one of the nation’s premier physical rehabilitation hospitals. They provide innovative and compassionate care to individuals following catastrophic injuries and disabling surgeries or illnesses, enabling them to resume their highest level…
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Social media is always changing but these tools have been our tried-and-true through the years. Canva Pro Our social team has always been a big fan of Canva but never made the plunge into getting Canva Pro. Recently, we decided it was time and we are never looking back. Canva Pro has streamlined our social…
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The public relations industry has been evolving for decades. However, in recent years, it has completely transformed. Gone are the days of simple media relations. Traditionally, public relations is considered earned media. When an influential person or media outlet talks about a product or service, that is earned media. You did not have to pay…
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Search Engine Optimization (SEO) remains the foundation of digital marketing, with search driving around 50% of website traffic on average. In recent years, it has become increasingly more challenging to drive organic search to your website. The MarTech Enterprise SEO Platform: A Marketer’s Guide digs into some of the new complexities around SEO. And we…
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I sat down at my computer to virtually interview Kayla. You can sense her radiant energy through the screen. “Hellooooo” she greets me; always sounding chipper. We settle in after our greetings and small talk and get to the nitty-gritty. “So, tell me, how did you know you wanted to enter this field?” I asked…
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It’s that time of the year again when we look ahead to the new year and begin to delve into what is to come. We have put together some of the top marketing trends to watch in 2022 from industry experts. Get ready for Meta. Facebook is now Meta, which is an indication of things…
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So, you decided to start your social media journey for your business, congrats! But what’s next? You might find yourself stuck, trying to figure out what your next move is or where you need to begin. We’re here to help! The best way to get started is to create a social media content calendar with…
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KPIs are key performance indicators. These KPIs can help track progress of a business. There are several different KPIs you can use to keep track of how your business’s social media is doing. They range from post reach and engagement to likes and shares. For social media KPIs, there are a few simple rules to…
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Why aren’t businesses utilizing it? For several years, YouTube has been among the best performing platforms online. According to Oblero, it is the second most popular social media platform and second most popular search engine. So, why is it that only 9% of small businesses are using YouTube? (Brandwatch 2020) Starting a YouTube channel, especially…
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