Why Video Marketing Matters

Smartphone with tiktok

Video marketing is starting to make a splash, as it becomes the top marketing strategy in the industry. With older platforms like YouTube staying strong, fresher ideas are appearing on platforms like TikTok. YouTube is one of the top social media platforms in the world. According to Hubspot, 35% of people surveyed used the 16-year-old…

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Pinterest: The Visual Search Engine

Pinterest Icon

Need a good excuse to start using Pinterest in your Social Strategy? According to Pinterest, there are 5 billion searches per month. Not convinced yet? According to Oblero, as of April 2021, there are about 478 million monthly active users on the site. Now, these numbers are not as high as platforms such as Facebook…

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Why the Instagram Algorithm is Working Against You

Why the Instagram Algorithm is Working Against You

Have you noticed that your Instagram posts are not performing as well as they used to? Instagram’s algorithm is constantly changing, and it can be overwhelming to keep up with it. However, keeping a consistent post schedule and creating a relationship with your followers is the best way to stay high on the algorithm. Relationships…

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How to Set Up a Social Listening Strategy

How to Set Up a Social Listening Strategy

What is the secret to staying afloat in today’s fast-paced, digital world? Social Listening. Not only does it give brands a wealth of information about consumers’ attitudes and behaviors, but it gives them the opportunity to respond. In a post-COVID world, it’s never been more important to build a community online. So, take your social…

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