BBG&G Blog: Expert Insights on Marketing
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Google My Business Profile Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. If you want to learn more about GMB and why it matters, check out my previous blog post “Why You Need a Google…
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SUNY Orange Foundation was looking for a partner in early 2019 to evaluate their current marketing efforts, and to provide a cohesive marketing strategy to reach new constituents that year. The Foundation noticed the changes in how their student audience consumed content, and recognized that it needed to evaluate how…
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The Value of UGC in 2021 In a pre-pandemic world, October would mean the start of mapping out destination marketing strategies and planning for the new year. This year obviously looks a lot different. For destination marketing organizations planning for 2021, it’s important to be fluid and strategic about planning.…
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Search Engine Marketing (SEM) is crucial to utilize to establish your business’s online presence and continue to drive traffic to your website. We use Google Adwords to achieve a good SEM strategy for our clients, and we know that it takes a bit more than plugging in keywords and audience…
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MARKETING TIPS FOR NONPROFITS GEARING UP FOR 2021 We’ve made it to the fourth quarter of the craziest year ever. It’s been an especially trying time for nonprofit organizations. While the need for nonprofit services has increased, these organizations face their own survivability challenges, due to lack of funding, resources,…
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We’ve seen a lot of change in the travel industry in the past few months, as well as some creative ideas for destinations to recover — as we’ve spotlighted in our bi-weekly Travel Takeaway Tuesdays. As DMOs and destination marketers begin to prepare marketing strategies for 2021, we’re keeping our…
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COVID-19 has made us all change how we operate on a daily basis. The pandemic has forced people everywhere out of their comfort zones and into the “New Normal.” As marketers, we must understand how COVID-19 has affected consumer behavior, so we’ve sourced these recent statistics to illuminate and inform…
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In the spirit of the season, do you ever think about what you would do if you couldn’t get your Pumpkin Spice Latte from Dunkin’ or Starbucks this fall? The possibility fills me with dread. Flavoring ingredients get to these coffee purveyors through the supply chain. Food service companies such…
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As we tourism and travel marketers look towards the future, it’s important to look back. How have we changed? What should we do differently? Has our purpose changed in light of how the industry has been affected? This week’s Connect Travel webinar focused on strategy and planning for the future…
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Fundraising organizations have had to get creative during this pandemic, and either bring their in-person events online, or come up with entirely new and different events to stand out. Because let’s face it; a Zoom presentation can’t take the place of a formal gala in a glitzy ballroom. Creative fundraisers…
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