BBG&G Blog: Expert Insights on Marketing
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As we head into a new year, I think it’s appropriate to talk about what to do to help position your business for success. In these times of fluidity, investing in marketing is an essential business building block. The reason marketing is so valuable is its effects. Marketing affects attitudes…
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Non-Predictions for 2021 The travel industry has had quite the upheaval in 2020. It’s hard to say what will happen for the new year ahead. So, this year, we’re focusing on what we know and presenting our “non-predictions” for 2021. Many travelers were apprehensive to fly when travel bans started…
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This year’s ending with many of us holed up at home, not going anywhere “just for fun,” unless we feel safe about it. While this post focuses on the hospitality and tourism industries, the concepts are generally applicable; because no matter what business you’re in, your customers need reassurance that…
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The end of the calendar year usually brings a slew of predictions on what’s going to change or evolve in business over the following 12 months. We’ve set the trend-watching aside, because as 2020 taught us…the best-laid plans often go awry. So, this year, we’re focusing on what we know,…
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Google My Business Profile Google My Business (GMB) is a free tool that helps businesses manage their online presence and appearance in Google Search and Google Maps. If you want to learn more about GMB and why it matters, check out my previous blog post “Why You Need a Google…
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SUNY Orange Foundation was looking for a partner in early 2019 to evaluate their current marketing efforts, and to provide a cohesive marketing strategy to reach new constituents that year. The Foundation noticed the changes in how their student audience consumed content, and recognized that it needed to evaluate how…
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The Value of UGC in 2021 In a pre-pandemic world, October would mean the start of mapping out destination marketing strategies and planning for the new year. This year obviously looks a lot different. For destination marketing organizations planning for 2021, it’s important to be fluid and strategic about planning.…
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Search Engine Marketing (SEM) is crucial to utilize to establish your business’s online presence and continue to drive traffic to your website. We use Google Adwords to achieve a good SEM strategy for our clients, and we know that it takes a bit more than plugging in keywords and audience…
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MARKETING TIPS FOR NONPROFITS GEARING UP FOR 2021 We’ve made it to the fourth quarter of the craziest year ever. It’s been an especially trying time for nonprofit organizations. While the need for nonprofit services has increased, these organizations face their own survivability challenges, due to lack of funding, resources,…
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We’ve seen a lot of change in the travel industry in the past few months, as well as some creative ideas for destinations to recover — as we’ve spotlighted in our bi-weekly Travel Takeaway Tuesdays. As DMOs and destination marketers begin to prepare marketing strategies for 2021, we’re keeping our…
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