BBG&G Blog: Expert Insights on Marketing
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By Kayla, Account Executive / Communications Specialist | February 27, 2019 The 2019 Oscars had a lot of firsts and broke several barriers in the industry. It was a great reminder for how we should be thinking about our marketing tactics and how we can stay relevant to our audiences…
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By Traci, Destination Marketing Manager / Content Strategist | February 19, 2019 This post is the second in a two-part series. You may want to read this part first. Know the Costs Involved Compared to traditional advertising or even banner ads, podcasting costs are relatively little. Initial basic equipment —…
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By Silvia, Social Media Assistant | February 12, 2019 Well, according to Drake everyone wins. This year’s award ceremony was a bit underwhelming, but had moments that caught many viewers’ attention. The night ended with big winners, including first timers Cardi B, Ariana Grande and H.E.R.; and multiple category sweepers…
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By Bethany, Social Media Strategist | February 4, 2019 This year’s game definitely was not an exciting one, the halftime show was not over-the-top as it’s been in the past, and it seems the climate of the ads were not as exciting either, according to Twitter. However, celebrity influencers played…
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By Traci, Destination Marketing Manager | January 29, 2019 Yes, I’m one of those annoying people who take pictures of the screen during PowerPoint presentations, so I can refer back to useful information afterwards. And there was plenty of that in the sessions presented at last week’s New York Times…
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By Chris, Account Executive | January 15, 2019 Sounds familiar, but what exactly is it? Connected TV is one of those terms that immediately evoke familiarity, but for some reason, you can’t quite put your finger on it. Let’s put it this way, you not only know what Connected TV is,…
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By Bethany, Social Media Strategist | January 11, 2019 If you haven’t seen the latest Netflix docu-series, Tidying Up by Marie Kondo, then you’re missing out the show that has people all over the world purging and organizing according, no doubt, to their New Year’s resolutions. Marie Kondo is a…
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By Traci, Destination Marketing Manager | January 4, 2018 Have you listened to a good podcast lately? Podcasts – audio programs produced and delivered on digital platforms and apps – are all the rage. While much of the content out there is purely for entertainment purposes, there are companies creating…
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Bird Box Sweeps Twitter By Bethany, Social Media Strategist | January 3, 2019 As marketers we wonder, if everyone else is doing it, should we be doing it too? Trends come and go so frequently, it’s hard to tell when it’s worth jumping in. Take, for example, the latest Netflix…
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By Bethany, Social Media Strategist | December 11, 2018 New platforms, Facebook algorithms, Instagram APIs – it’s hard to keep up with all the shifts in social media! Social media is fast changing, and it’s important that you destination keeps up with the changes to maintain good relationships with your travelers.…
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