Is Your Website Performing at its Best?

Even in the best of times, websites are one of the most important tools in your marketing arsenal. A website is your own limitless real estate that you can use to inform and attract prospective customers and clients; conduct business transactions, and engage and retain your stakeholders. 

Now, it’s even more critical that your website works its best to bring you business. That means your site needs to be optimized for search, and that the content on it is helping – not hindering – that process. And if you now need to sell goods and services online, it’s time to add E-Commerce functionality to your site.

Here are areas to address ASAP:

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the practice of increasing traffic to your website by adding improvements such as keywords, long-tail searches, and content. By adding these improvements, your website will have increased visibility on search engines like Google. 

Benefits 

Strategic SEO tactics have powerful results, such as:

• Increased organic traffic and search engine visibility - 75% of people never go past the first page of web search results
• Better digital marketing ROI - SEO is one of the most cost-effective digital marketing tactics
• Enhanced lead generation and engagement - Digitize your sales process 
• Increased conversion rates - Meet people at the decision-making-phase of the buyer's journey
• Better brand awareness and reliability - 98% of people choose a website that showed up on the first page of search engine results 

How BBG&G Can Help 

E-Commerce 

E-Commerce is the online version of a brick-and-mortar store, also known as a merchandise storefront, that can be built within your company’s website to sell any type of product or service. E-commerce is growing 23% year-over-year, and according to eMarketer, global ecommerce sales are expected to top $27 trillion in 2020 — and that’s just statistics for the retail sector.

Benefits 

Selling your products or services through an E-Commerce site enables you to:

• Create new markets. 
• Reach new audiences.
• Facilitate the shopping process for your customer, in terms of finding products, comparison shopping, and minimizing the time and effort in visiting physical retail locations.
• Reach an international audience with no geographical limitations, and sell every day, around the clock.
• Automate several operational processes, including checkout, billing, payments, and inventory management.

How BBG&G Can Help  

Content Audits

A content audit is a process of evaluating content elements and information assets on some parts, or an entire website. It is an assessment of content strength in terms of SEO, engagement, and lead conversion. While mainly a qualitative analysis, a quantitative review will determine if there is too much or too little content on your site.

Benefits 

A thorough content audit will:

• Establish that your content is optimized for SEO, organic traffic rates, and conversion rates.
• Ensure brand compliance and persona alignment. Content that is properly targeted to your ideal customers is more likely to convert.
• Identify content that can/should be added, deleted, updated, or re-formatted.
• Result in a taxonomy that will guide future content development and re-use.

How BBG&G Can Help 

Now’s the time to get your website into top shape, and add these new features to maximize its revenue-generating potential. Reach out if we can help!